Client Experience
for Harley-Davidson
Client
Harley-Davidson
Timeline
Few days
Year
2023
Role
Motion Designer – Prototyping, Animation & Video Editing
Our team initiated a proactive pitch to Harley-Davidson, proposing a customizable motorcycle experience via an interactive digital platform. While the full application was still under development, we needed a compelling mock-up to showcase the concept during the client presentation.
Challenges
Incomplete Product
The customization service wasn’t ready, so the entire concept had to be visualized using a static mock-up.
Tight Turnaround
With the presentation day rapidly approaching, we had limited time to go from concept to delivery.
Workflow Constraints
An external agency provided the mock-up in Figma, and the initial plan was to animate it using traditional motion tools—which would have required extensive file conversion and setup time.
Last-Minute Direction Change
Just one day before the presentation, the presenter requested a more casual and engaging video format, even though the design was still in flux.
Ongoing Feedback
Final design patches were being delivered up to the very last minute, requiring continuous editing and animation adjustments in real time.
My Contribution
Proposed and implemented a direct prototyping approach within Figma, bypassing the need to transfer assets to After effects—saving significant time and keeping the process fluid.
Built an interactive step-by-step prototype to simulate the product experience for the pitch.
Handled all motion design, editing, and polish for the final video, adapting on the fly as design changes came in.
Delivered a fully-edited video just minutes before the presentation deadline.
Figma prototype
I opted for a prototype-based approach and integrated videos as the most time-efficient solution, given that the rest of the interface was still being updated. The prototype was designed not just to showcase the video, but to give the client a realistic preview of how it would function within the final product
figma+after effects
Role: Motion graphics designer.
Once an element is selected, it needed to be visually highlighted to indicate user interaction. Below are the visual options that were explored to achieve this.
go with after effects
Due to a last-minute shift in direction the day before the presentation, we had to pivot from a clickable prototype to a classic video format to better suit a more casual, story-driven pitch style.
To synchronize multiple actions efficiently and minimize the number of keyframes, I used trigger markers directly on the timeline in After Effects.
triggers spread away
This method not only improved precision and control but also significantly sped up the animation process. It proved to be so effective that I later adopted it as a workflow standard in other fast-paced projects.
Integrating Missing Hotspots
Role: motion design, VFX
Since the 3D model didn’t include interactive hotspots at the time of the pitch, we needed a way to clearly demonstrate how the concept would work in the final product. To solve this, I used motion tracking to overlay the missing hotspots directly onto the video. This allowed us to present a more precise and convincing representation of the intended functionality—bridging the gap between static design and interactive experience.
success
Role: motion design, VFX
we successfully pivoted to a video-based presentation, delivering a polished and engaging preview that captured the essence of the concept.
The final video not only met the client’s expectations—it helped secure their interest and move the project forward.
The clarity, flow, and storytelling in the preview played a key role in winning the pitch.
Outcomes
Time-Saving Innovation
he decision to prototype directly in Figma proved highly effective, allowing for rapid iteration and real-time updates.
Adaptability Under Pressure
Despite the last-minute shift in presentation format and ongoing design changes, the final video was delivered on time and exceeded expectations
Client Success
The client responded positively to the pitch, and the concept was successfully sold—validating both the idea and our creative execution.
Process Evolution
This project introduced a new, more agile workflow to our team, which was later adopted for similar fast-paced initiatives.