It calls ‘Stay in It’ and the concept reinforces the title. The basic idea is a character’s resistant area (Title is a character here) who stays firm despite a variety of distractive forces outside.

Design & Animation: Alex Vasyutin

After Effects • Newton 3 • Cinema 4D
It was a week of extra work hours after my full-time job to create the intro and here is how the first storyboard was looked like. But it didn't satisfy the client. 
Meanwhile, there are 4 days left to complete the production. 
So I rethought the concept, made this draft, and started production at my own risk. Luckily I finished in time and the client was happy. 
By the way, we tried to play around with colours, but we'd back to the initial version. 

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