Visitor Experience
for Yamaha
Client
Yamaha
Timeline
1.5 weeks (original estimate: 3 weeks)
Year
2023
Role
Motion Designer – Animation & Special Effects
As part of Yamaha’s presence at a high-profile automotive exhibition in Milan, our team was tasked with producing a range of promotional media to showcase one of their new vehicles. The deliverables varied in complexity and needed to be developed under a very tight deadline.
Challenges
Tight Deadline
The original production estimate was three weeks, but due to scheduling constraints, we had only 1.5 weeks to deliver all materials.
Remote Setup Challenges
We had to prepare the entire exhibition remotely, with only monitor specs to work from. Without access to the actual setup, we couldn’t test the animations until the final on-site installation.
Limited Resources
Due to the perceived complexity of The Magic Room, managers initially believed it could not be completed in-house. External agencies were consulted, but their proposals were both over-budget and over-schedule.
Skepticism
Project managers and art directors were uncertain that the required quality and scope could be achieved within the given timeframe.
My Contribution
Collaborated on animation design and created custom special effects to enhance the visual storytelling.
We had to prepare the entire exhibition remotely, with only monitor specs to work from. Without access to the actual setup, we couldn’t test the animations until the final on-site installation.
Due to the perceived complexity of The Magic Room, managers initially believed it could not be completed in-house. External agencies were consulted, but their proposals were both over-budget and over-schedule.
Project managers and art directors were uncertain that the required quality and scope could be achieved within the given timeframe.
Windoor room
Monitors and the preview
Reception
Role: Motion graphics
source
images
Gallery room
Ten still images needed to be animated as a sequence across ten individual monitors. Since we didn’t have the option to set anything up remotely, the solution was to create simple videos of equal duration, each offset by a timed reveal delay.
Gallery. Left Side.
Role: motion design, 3D light and camera VFX
source
images
Gallery. ride Side.
Role: motion design, 3D light and camera VFX
Gate room
Role: motion design, 3D light and camera VFX
source
images
wall room
Role: motion design, 3D light and camera VFX
source
images
Magic room
Role: motion design, VFX
Magic room
preview
Outcomes
Faster Delivery
Completed the project in just 1.5 weeks—half the time originally estimated.
Cost Efficiency
Eliminated the need for external vendors by creating a viable in-house solution.
Exceeded Expectations
Delivered a high-impact visual experience that impressed both stakeholders.
Internal Recognition
The success of the project helped strengthen trust in the in-house motion design team for future high-stakes projects.